Mitchell Heinrich’s Scent Graffiti

I’m totally in love with this idea. Scent is such a powerful sense, yet remains under-utilized in design. Heinrich has upended the practice of graffiti by taking it out of the visual realm and making these ephermal urban interventions. He explains,

“Scent is interpreted by the limbic system which is very closely tied to emotion and memory. This leads me to believe that interacting with people using scent can potentially be a much more powerful medium than paint since people experiencing it can’t help but react to it. The goal of this project is to realize the potential of smell as art and to explore different ways of using it to interact with people.”

He’s even put up an instructable on how to make your own scent spray cans. I’m definitely going to give it a shot.
Via PSFK.